1. Set the geographic boundary before selecting stories
Dryden is recorded as a municipal town in Tompkins County, New York. A firm may serve Dryden specifically, Tompkins County, other New York communities, or a broader area, but those are different geographic choices. A page about a statewide legal development should not be presented as though it were a Dryden incident. Conversely, a page about an event elsewhere in New York may be useful only if the firm can explain its relevance to the people it serves. Bosseo’s public Legal News page says its system matches stories to a firm’s practice areas and state. It does not establish that every story will be locally relevant to Dryden or Tompkins County.
Recommended approach
Define the intended service geography in the consultation. Decide whether Dryden is the primary local audience, whether Tompkins County is also in scope, and which New York coverage is genuinely useful. Treat the Dryden population estimate as context for defining the place—not as a forecast of demand. Require every proposed page to have a defensible relationship to the firm’s practice and chosen geography.
