1. Start with Depew and Erie County coverage
Depew is a municipality in Erie County, New York. The 2020–2024 American Community Survey 5-year estimate records 15,000 residents, with a margin of error of 40. That figure describes the municipality; it does not establish legal demand, search volume, competition, case volume or revenue. It also does not describe every person your firm may serve. Your actual service area may include Depew, other Erie County communities, the Buffalo metropolitan area or clients elsewhere in New York, depending on your practice and licensure.
Recommended approach
Before changing your review program, define the geographic relationship you want your public profile to communicate. Review whether the firm serves Depew directly, handles matters across Erie County, or uses a broader New York service area. Then compare the locations and practice areas named in your profile and website with the matters you are authorized and prepared to handle. A review campaign should support an accurate service footprint, not imply that every reviewer or every inquiry comes from Depew.
