1. Set the geographic boundary before choosing stories
Depew is a municipality in New York recorded in Erie County. The 2020–2024 American Community Survey 5-year estimate records 15,000 residents, with a margin of error of 40. That is context for geographic planning, not proof of legal demand, search volume, competition, cases, or revenue. A Depew firm may serve only the village, several Erie County communities, or a wider New York market. Those are different editorial and measurement choices. Legal News should therefore be evaluated against the firm’s real intake geography rather than a population-based assumption. Ask whether a proposed page should speak to Depew, Erie County, New York, or another defined area, and whether the story is relevant to people the firm can actually represent.
Recommended approach
Bring a written service-area map to the consultation. Decide which place names belong in coverage, which should be excluded, and how a page will distinguish a Depew matter from a countywide or statewide development.
