What does Lead Attribution show for a lead?+
Bosseo’s public product description says it can show the channel, referrer, landing page, device and session context, with intake answers attached to the journey. Review the consultation view to confirm which fields apply to your firm’s setup.
Can it include phone calls as well as forms?+
Bosseo states that phone calls can join the same journey record, including the available call and case-type information. Ask how your firm’s call path would be represented and what information must be available by your team.
Will it tell me how many Congers residents need a lawyer?+
No attribution record or Census population estimate can establish legal need. The Census records Congers as a CDP in Rockland County with an estimated population of 8,275 for the 2020–2024 ACS 5-year period; that is geographic context, not a demand or lead forecast.
Does attribution guarantee search visibility or signed cases?+
No. Attribution is described as a measurement product. Reports should be used to evaluate observed inquiries and outcomes, not to promise future performance.
Do we need to change our intake questions?+
The Bosseo page says attribution runs behind the scenes and that intake answers can be attached to a journey. Your firm should still review which answers are collected, who records outcomes and whether the definitions are consistent. Ask what, if anything, must change in your actual intake process.
Can it show which pages or channels led to signed cases?+
Bosseo describes outcome tracking through consultation and signed case, along with reporting by channel, case type and page. Confirm the exact outcome fields and reporting scope during the consultation, and avoid treating a correlation as proof that a channel alone caused the result.