1. Start with the bottleneck, not a feature list
Bosseo describes Custom Software as a way to build around a firm’s workflow rather than force the firm into an off-the-shelf product. Its public examples include client portals, intake tools, internal dashboards, referral fee trackers and speed-to-lead tools. That gives you a practical starting point: identify the task your team performs repeatedly and describe where it stalls. A Clay practice should keep its geographic assumptions modest. Clay town is recorded in the 2020–2024 ACS five-year data as a municipal town in Onondaga County, with an estimated population of 59,995 and a margin of error of 36. That is context about the place, not proof of legal demand, search activity or software requirements. The product decision should come from your firm’s actual work.
Recommended approach
Write one sentence beginning with “Someone at the firm has to manually…” Then document the people involved, the current handoffs, the source records and the consequence of delay. Use that description to decide whether custom software deserves a scoping conversation.
