1. Start with the Clarkstown coverage question
The first decision is not whether a story is nearby. It is whether the firm wants coverage focused on Clarkstown, Rockland County, New York, or a broader area that the firm actually serves. Those are different geographic scopes. A Clarkstown firm may want a story about a New York law change, a Rockland County proceeding or an incident affecting people who may seek one of its practice areas. The available Census record establishes Clarkstown’s relationship to Rockland County, but it does not establish which stories residents search for or where prospective clients come from. Bosseo describes Legal News as matching coverage to a firm’s practice areas and state. Ask how that stated state-level scope would be narrowed or reviewed for the firm’s chosen Clarkstown and Rockland County audience.
Recommended approach
Define the intended service geography in writing before evaluating examples. Separate Clarkstown from Rockland County and from New York generally, then decide which locations should be mentioned, linked or excluded in approved pages.
