1. Set the geographic boundary before choosing stories
Clarence is a town in Erie County, New York. A page intended for people affected by a story in Clarence is not automatically appropriate for every person in Erie County, the wider Buffalo metropolitan area, or New York State. Those are different geographic scopes, and a legal-news program should distinguish them rather than treat the county relationship as proof of a shared audience. Bosseo’s public Legal News page describes monitoring local and national legal-news sources for a firm’s state and matching stories to its practice areas. For your firm, the practical question is which stories genuinely serve Clarence residents, which belong to Erie County or New York more broadly, and which should not be published under the firm’s name.
Recommended approach
Bring your service-area definition to the consultation. Decide whether a story qualifies because of its location, its New York legal effect, its connection to a practice area, or a combination. Require each proposed page to make its geographic scope clear without implying that a Clarence fact establishes demand.
