1. Set the geographic boundary before choosing stories
Clarence is a town in Erie County, New York. A page intended for people affected by a story in Clarence is not automatically appropriate for every person in Erie County, the wider Buffalo metropolitan area, or New York State. Those are different geographic scopes, and a legal-news program should distinguish them rather than treat the county relationship as proof of a shared audience. Bosseo’s public Legal News page describes monitoring local and national legal-news sources for a firm’s state and matching stories to its practice areas.
Recommended approach
Bring your service-area definition to the consultation. Decide whether a story qualifies because of its location, its New York legal effect, its connection to a practice area, or a combination. Require each proposed page to make its geographic scope clear without implying that a Clarence fact establishes demand.
