1. Define the geographic audience before choosing stories
The U.S. Census Bureau records Chester as a municipal town in Orange County, New York. Its 2020–2024 ACS five-year population estimate is 12,668, with a margin of error of 23. That figure describes the town’s population; it does not establish search demand, legal need, competition, case volume or revenue. It also does not mean every relevant reader will be located inside Chester. A legal-news page may be relevant to people in Chester, other parts of Orange County, or a broader New York audience, depending on the event and the firm’s actual service area. The geographic question should therefore be explicit for every proposed topic: is the page about a Chester event, an Orange County issue, a New York legal development, or a statewide story with consequences for the firm’s clients?
Recommended approach
Create a geographic policy that distinguishes Chester from Orange County and New York. Review whether a proposed page should name Chester, Orange County, New York, or no narrower location. Do not use the town’s population as a proxy for demand. Instead, evaluate geographic fit from the firm’s intake records, existing service area and the legal relevance of each story.
