What does Lead Attribution show for a lead?+
Bosseo’s public product description says a journey can include channel, referrer, landing page, device, session detail and attached intake answers. The page also describes outcome tracking through consultation and signed case. Ask which fields would be available for your firm and how they would be defined.
Can phone calls be included?+
The product page says phone calls can join the same journey, including the transcript, case-type tag and web journey. Discuss your phone system, data boundaries and call-handling practices before relying on that connection.
Does Cedarhurst’s population indicate how many leads we should expect?+
No. The 2020–2024 ACS estimate of 7,320 describes Cedarhurst village, with a margin of error of 15. It is not evidence of search demand, legal need, competition, inquiries, cases or revenue.
Can attribution show which page produced an inquiry?+
Bosseo describes recording the landing page and reviewing journeys by page. That can support a page-level review, including a Cedarhurst page if your firm uses one. It does not guarantee that a page will rank, attract visitors or produce a case.
Will the firm need to ask every caller how they heard about us?+
Bosseo’s public page describes automatic instrumentation and says staff do not need to maintain UTM spreadsheets or rely on a remembered source question. Confirm the proposed scope and how your existing intake tools would be handled during the consultation.
How is this different from aggregate analytics?+
The product is described as connecting a specific lead’s journey and intake information to later outcomes, while aggregate traffic reporting generally answers broader visit questions. Ask Bosseo to demonstrate the exact record and outcome fields your firm would use.