1. Start with Canandaigua’s actual service area
Canandaigua is recorded as a municipal town in Ontario County, New York. The 2020–2024 ACS five-year population estimate for the town is 11,270, with a margin of error of 20. That is geographic and eligibility context, not evidence of search demand, case volume, competition or staffing requirements. Your firm should decide whether the Video Intake experience is intended for Canandaigua alone, Ontario County more broadly, or a wider New York service area. That choice affects the wording of the opening screen, the location questions and the routing rules.
Recommended approach
Define the geographic scope before writing questions. Ask visitors where their matter occurred or where they need representation only when that answer affects eligibility, ownership or follow-up. Do not treat the town’s population as a forecast of completed intakes.
