1. Set the geographic boundary before choosing stories
Canandaigua is a municipal town in Ontario County, New York. That relationship matters because a page about a statewide law change, a county proceeding or an incident in a particular community should not blur those audiences together. A page aimed at Canandaigua residents is not automatically a page for every person in Ontario County, and an Ontario County reference does not establish relevance to every New York searcher. The Census population estimate helps describe the town; it cannot tell you how many people search for legal news or whether a story will produce a consultation.
Recommended approach
Decide which geographic references your firm is authorized and prepared to serve: Canandaigua, Ontario County, New York, or a combination. Review each proposed page for accurate location language rather than adding the town name as decoration. Ask whether the event, law or legal question genuinely affects the audience named in the page.
