1. Set the geographic boundary before choosing stories
Bosseo describes Legal News as monitoring local and national legal-news sources for a state and matching stories to a firm’s practice areas. The available local evidence identifies Busti as a town in Chautauqua County, New York; it does not establish a separate Busti search market or show that residents are searching for legal-news pages. That distinction matters. A page about a New York statute may be relevant to a Busti firm, while a page about an event elsewhere may not be appropriate merely because it is newsworthy. Decide whether the intended audience is Busti residents, people throughout Chautauqua County, a broader New York audience, or several clearly separated audiences.
Recommended approach
Ask Bosseo to demonstrate how geographic relevance would be reviewed for your actual practice areas. Require each proposed page to state the jurisdiction or location that makes the story relevant, and avoid using the Busti name as decoration on statewide or unrelated coverage.
