1. Define the geographic view before comparing performance
The U.S. Census Bureau records Broadalbin as a municipal town in Fulton County, New York, with a 2020–2024 ACS five-year population estimate of 5,099 and a margin of error of 16. The dashboard page says city data can be used with case-type data, but your firm still needs a precise rule for what a “Broadalbin” result means: a location keyword, a caller’s stated location, an address, a service area, or another field. Without that rule, a report may combine nearby activity and make local comparisons difficult to interpret.
Recommended approach
Ask Bosseo to review the geographic labels and filters available for your account. Decide whether Broadalbin, Fulton County and wider New York targeting should be reported separately.
