1. Start with the geography your firm actually serves
Briarcliff Manor is recorded as a village in Westchester County, New York. A local page can therefore speak directly to visitors looking for a firm serving Briarcliff Manor, but the municipality should not be treated as the same thing as the county, a metropolitan area or your full service territory. The Census population estimate describes residents of the municipality; it does not establish how many people need counsel, search online, submit an inquiry or become clients. Video Intake should be configured around your real intake territory rather than around a population assumption.
Recommended approach
Decide whether the widget should ask about location, route inquiries by service area or simply use location as one qualification factor. Review the boundaries your firm actually accepts in Westchester County and elsewhere in New York. If a visitor is outside your scope, define the appropriate response instead of allowing the intake to imply that every inquiry is eligible.
