1. Define the geographic question before you read the numbers
Bohemia is recorded as a CDP in Suffolk County, New York. That distinction matters when your firm reviews location data. A dashboard may contain city, county, state, page, channel and case-type dimensions, but those dimensions answer different questions. A Bohemia page, a Suffolk County inquiry and a New York-wide ranking should not be treated as interchangeable. The public ROI Dashboard page says the system can show case-type and city data, along with tracked service-and-city keyword targets. It also describes source attribution by channel and page. Those capabilities make geographic definitions a practical part of implementation, rather than a detail to settle after launch.
Recommended approach
Ask Bosseo to show how a Bohemia interaction would be identified, how Suffolk County activity would be separated from Bohemia activity, and how broader New York visibility would be displayed. Agree whether your review concerns a location, a service area, a page, or a combination. Do not use the ACS population estimate as a demand projection or as a basis for a revenue target.
