1. Set the geographic boundary before choosing stories
Big Flats is recorded as a municipal town in Chemung County, New York. That relationship matters because a news page can describe an event in Big Flats, elsewhere in Chemung County, another New York community or a broader state context. Those are not interchangeable audiences. A page about a New York law change should not imply that the change is specific to Big Flats. A page about an incident in Big Flats should not silently expand the facts to all of Chemung County. Population also should not be used to predict the number of people searching, contacting a firm or needing representation.
Recommended approach
Create a geographic review rule for each practice area. Decide whether the firm will cover Big Flats, Chemung County, New York or a wider service area, and require each page to state the relevant place accurately. Review whether a story offers a genuine legal explanation for people the firm serves rather than publishing a location label with no useful connection.
