1. Set the geographic boundary before choosing stories
Big Flats is recorded as a municipal town in Chemung County, New York. That relationship matters because a news page can describe an event in Big Flats, elsewhere in Chemung County, another New York community or a broader state context. Those are not interchangeable audiences. A page about a New York law change should not imply that the change is specific to Big Flats. A page about an incident in Big Flats should not silently expand the facts to all of Chemung County.
Recommended approach
Create a geographic review rule for each practice area. Decide whether the firm will cover Big Flats, Chemung County, New York or a wider service area, and require each page to state the relevant place accurately. Review whether a story offers a genuine legal explanation for people the firm serves rather than publishing a location label with no useful connection.
