1. Set the geographic boundary before choosing stories
Big Flats is recorded as a CDP in Chemung County, New York. A location page should not blur Big Flats, the county, a metropolitan area and the state into one audience. Legal News on Bosseo’s public page is described as monitoring local and national legal-news sources for a firm’s state and matching stories to practice areas. For your firm, that makes geographic configuration an important buying question: will the useful coverage concern Big Flats itself, Chemung County, New York or a broader area the firm actually serves? The Census population estimate can help establish that Big Flats is a defined place, but it cannot tell you whether residents search for a particular legal service or whether a news topic will produce an inquiry.
Recommended approach
Bring a written service-area map to the consultation. Separate Big Flats from Chemung County and New York, then identify which locations should appear in attorney commentary, calls to action and measurement. Ask how the proposed coverage would avoid implying an office or service area that the firm does not maintain.
