1. Start with the firm’s actual geographic coverage
Bayport is recorded as a census-designated place in Suffolk County. A Bayport law firm should decide whether its reputation work is intended for people searching within Bayport, across Suffolk County, elsewhere in New York or in another defined service area. Those are different audiences. A review program should not treat a place name, a county, a metropolitan area, New York households and individual searchers as interchangeable. Population data can help define the place under discussion, but it cannot prove that residents need a particular legal service or that they will choose a firm because of its review profile.
Recommended approach
Bring a current list of office locations, stated service areas, practice areas and any geographic limits used in advertising or intake. Ask Bosseo to show how those boundaries would affect the review strategy and the way qualified inquiries are identified.
