1. Start with the Baldwin service area, not a guessed lead forecast
The 2020–2024 ACS five-year population estimate is 34,994, with a margin of error of 1,922. For your firm, the useful automation question is narrower: can an inquiry associated with the service area be captured and connected to a defined next action?
Recommended approach
Bring the service-area boundaries and intake sources you actually use to the review. Decide which inquiries should enter the same path and which require different routing, qualification or escalation.
