1. Define Babylon coverage before reviewing news opportunities
Babylon and Suffolk County are different geographic descriptions. A page intended for people in Babylon should not automatically imply that the firm serves every Suffolk County resident, Long Island community or New York matter. Legal News should therefore be evaluated against the firm’s actual service boundaries, licensing position and intake rules. Ask whether a proposed page should speak to Babylon, Suffolk County, a named New York jurisdiction or a statewide legal development. That choice affects the usefulness of the explanation and the calls to action attached to it.
Recommended approach
Create a written geographic policy before approving pages. Identify the communities and jurisdictions the firm can accurately describe, then require each proposed story to use only the geographic scope that fits the firm’s practice and the source event.
