Start with the geography your firm actually serves
Avon is recorded as a municipal town in Livingston County, New York. That relationship matters because a review program should reflect the people and matters your firm is permitted and prepared to serve, rather than treating one town’s population as a proxy for a wider market. A firm may serve Avon, other Livingston County communities, or clients elsewhere in New York; the service area should be stated and measured explicitly. Population is useful context for defining the local record, but it cannot tell you how many people are searching, how many firms compete, or how many inquiries a review program may produce.
Recommended approach
Before engaging Bosseo, document the firm’s intended geographic coverage by practice area. Decide whether review requests should reference the firm generally rather than a municipality, and keep Avon, Livingston County and any broader service area distinct in reporting.
