1. Choose a geographic brief that matches the firm’s actual practice
Bosseo describes Legal News as monitoring local and national legal-news sources for a firm’s state and matching stories to its practice areas. Avon is recorded as a town in Livingston County, New York, so an Avon firm should define its coverage as deliberately as its intake territory. A page about a New York law or appellate decision may be relevant across the state; a page about an event elsewhere in New York may not be useful to someone seeking counsel in Avon or Livingston County.
Recommended approach
At consultation, identify the practices the firm wants Legal News to support, the New York geographic scope that those practices require, and the subjects that should be excluded.
