1. Choose a geographic brief that matches the firm’s actual practice
Bosseo describes Legal News as monitoring local and national legal-news sources for a firm’s state and matching stories to its practice areas. Avon is recorded as a town in Livingston County, New York, so an Avon firm should define its coverage as deliberately as its intake territory. A page about a New York law or appellate decision may be relevant across the state; a page about an event elsewhere in New York may not be useful to someone seeking counsel in Avon or Livingston County. The town’s population estimate is modest, but it cannot tell you how many people search for legal information or whether a news topic will produce a qualified inquiry.
Recommended approach
At consultation, identify the practices the firm wants Legal News to support, the New York geographic scope that those practices require, and the subjects that should be excluded. Treat Avon and Livingston County as distinct geographic references rather than implying that a town-level population figure represents the county, a metropolitan area or the firm’s full service area.
