1. Start with the Amsterdam service area, not a population assumption
Your geographic question should be precise. Amsterdam is a municipality in Montgomery County, and a firm may serve clients beyond the city. Those are different scopes. A city profile, a countywide practice and a broader regional practice should not automatically use the same review-request language or the same comparison set.
Recommended approach
Map the places your firm actually serves, then assess the Google Business Profile and review context relevant to that scope. Use the consultation to separate Amsterdam-specific visibility from Montgomery County coverage and from any wider service area. Decide whether the priority is a stronger local profile, a clearer service-area explanation or better measurement of inquiries from people who are already considering the firm.
