1. Define the geographic scope before discussing coverage
Albion is a village in Orleans County, New York. A page about an incident in Albion is not automatically appropriate for every person in Orleans County, and a statewide legal development is not automatically local to the village. Your firm should decide whether coverage will address Albion, other Orleans County communities, New York generally, or a combination of those areas. That decision affects story selection, wording, calls to action and the way inquiries are evaluated.
Recommended approach
Ask Bosseo to review how Legal News would distinguish village, county and statewide relevance for your practice. Keep the geographic wording on each page accurate and specific. Instead, assess whether the proposed coverage reflects your intake territory and whether a visitor can understand where your firm accepts matters.
