1. Start with the geography your firm actually serves
Taos town and Taos County are not interchangeable labels. The Census record identifies Taos town as a municipality and places it in Taos County. Your firm may serve the town, the county, other New Mexico communities, or a defined combination. A news page that says only “Taos” can be too narrow for a county practice or too broad if the firm accepts matters only in a smaller service area. The same distinction applies to households and individuals: the cited population estimate concerns people in the municipality, not households and not prospective clients.
Recommended approach
Before approving a Legal News scope, write down the places your firm accepts matters and the places it does not. Review whether each page should refer to Taos town, Taos County, New Mexico, or a wider area. Treat the Census figure as geographic context only. Ask how location language will be reviewed so a timely article does not imply that every reader in the county is eligible for representation.
