1. Start with the geography your firm actually serves
Taos and Taos County are not interchangeable labels. Your firm may serve the town, the county, other New Mexico communities, or a defined combination. A news page that says only “Taos” can be too narrow for a county practice or too broad if the firm accepts matters only in a smaller service area.
Recommended approach
Before approving a Legal News scope, write down the places your firm accepts matters and the places it does not. Review whether each page should refer to Taos, Taos County, New Mexico, or a wider area. Ask how location language will be reviewed so a timely article does not imply that every reader in the county is eligible for representation.
