1. Start with the Sunland Park service area, not a population assumption
Sunland Park is recorded in Doña Ana County, New Mexico. The available Census record gives the city’s 2020–2024 ACS 5-year population estimate as 17,463, with a margin of error of 45. That is useful for defining geographic scope, but it cannot tell you how many people contact your firm, which matters they have, whether they contact several firms, or whether your current staff can absorb additional work. Review whether your website, forms, phone handling, and internal records distinguish Sunland Park inquiries from matters elsewhere in Doña Ana County or New Mexico.
Recommended approach
Bring a recent, representative set of inquiries to the consultation with identifying information removed. Compare source, matter type, response time, owner, disposition, and follow-up status. Decide which geographic fields are necessary for intake and which are not.
