1. Define the geographic audience before choosing stories
Your firm may serve Los Ranchos de Albuquerque while also accepting matters elsewhere in Bernalillo County or across New Mexico. The location record identifies Los Ranchos de Albuquerque as a municipality in Bernalillo County; it does not establish a separate search market or prove that residents are looking for a particular legal service. Legal News should be evaluated against the areas your firm actually accepts, not against a population number alone. Ask whether a proposed page should address a New Mexico rule, a Bernalillo County development, a named road or agency, or a broader legal issue. That distinction affects usefulness and review risk.
Recommended approach
Bring your service-area boundaries and intake criteria to the consultation. Decide which geographic references are appropriate for each practice area and which stories should be excluded because they are outside your scope.
