1. Set the geographic brief before selecting stories
Los Alamos is recorded as a census-designated place in Los Alamos County, New Mexico. That relationship matters when a news item names a location, court, agency, roadway or rule. A page about an event in Los Alamos may have a different audience from a page about a New Mexico statute or a matter elsewhere in the state. Population alone cannot tell you which audience exists or whether a topic will produce inquiries. Bosseo describes Legal News as monitoring local and national legal-news sources for a state and matching stories to a firm’s practice areas. The public page also states that pages are published on the firm’s own domain under its name, with its practice areas and call to action, subject to approval.
Recommended approach
Before booking, ask Bosseo to review a geographic policy for your firm: Los Alamos County only, New Mexico statewide, or a defined combination. Decide how the firm will handle stories that are legally relevant but outside Los Alamos. Keep the geographic label accurate on every page rather than treating a statewide story as a Los Alamos event.
