Start with the process your Gallup firm already uses
Gallup is a municipality in McKinley County, New Mexico. The 2020–2024 ACS five-year estimate records 21,023 residents, with a margin of error of 28. That population figure provides geographic context, not proof of legal demand, search activity, competition or revenue. For software planning, its practical value is narrower: it helps keep the conversation focused on the firm’s actual service area rather than on an assumed market opportunity. Map the workflow used by your team and the people it serves, wherever those matters originate.
Recommended approach
Bring one recurring process to the consultation. Examples include entering an inquiry into more than one system, assigning follow-up manually, collecting documents through scattered channels or answering repeated status questions. Describe what happens now, who performs each handoff and where the record of truth should live. Do not begin by requesting a large platform; decide whether a small, focused tool can address the defined bottleneck.
