1. Start with the firm’s actual geographic remit
The Census identifies El Cerro Mission CDP and records its county relationship as Valencia County. A firm may serve people in the CDP, the wider county, New Mexico, or another defined service area, but those are not interchangeable audiences. A news page about a statewide legal change should not imply that the event occurred in El Cerro Mission. Conversely, a page about a local incident should not suggest that every Valencia County resident is affected. Legal News is worth reviewing only if Bosseo can align coverage with the locations and matters the firm is prepared to handle.
Recommended approach
Define the geographic language the firm will use before approving pages: El Cerro Mission, Valencia County, New Mexico, or another service area chosen by the firm. Ask how a proposed story will be labeled when its facts concern a different New Mexico community. Keep the CDP, county and state references distinct in titles, introductions and calls to action.
