1. Define the geographic boundary before discussing coverage
Belen city is recorded in Valencia County, New Mexico. That relationship should shape page review: a story about a Belen incident, a Valencia County proceeding or a New Mexico legal development may have different relevance to your firm. City, county and state references should not be treated as interchangeable. The population estimate for Belen is useful for identifying the municipality being discussed, but it cannot establish that residents are searching for legal help or that a particular topic will produce inquiries.
Recommended approach
Bring a written geographic policy to the consultation. Specify whether your firm wants coverage centered on Belen, Valencia County, broader New Mexico developments, or some combination. Then review whether each proposed story has a defensible connection to your service area and practice. Keep household, individual and municipal references distinct in your public copy.
