1. Start with Aztec’s actual service boundary
Aztec is recorded as a municipality in San Juan County, New Mexico. The 2020–2024 ACS five-year population estimate for Aztec city is 6,150, with a margin of error of 32. That is geographic and population context only; it does not establish legal demand, search behavior, competition, language preference, staffing requirements or expected lead volume. Your intake decisions should therefore begin with the people and matters your firm is prepared to serve, not with a population-based forecast. Decide whether the website path is intended for people in Aztec, people elsewhere in San Juan County, or a broader New Mexico service area. Then make the eligibility questions and routing rules reflect that decision.
Recommended approach
Write the service geography in plain language before reviewing the intake flow. Identify whether location is a threshold question, a routing question or information your team will confirm later. Do not treat Aztec’s population as a proxy for the number or value of inquiries.
