1. Set the geographic boundary before choosing stories
Anthony is recorded as a city in Doña Ana County, New Mexico. A news page mentioning a New Mexico event is not automatically an Anthony page, and an Anthony reference does not necessarily make a matter relevant to every prospective client in the county. The firm should decide which geographic relationships matter for each practice area: an incident in Anthony, a countywide development, a New Mexico law or a state appellate decision. The population estimate supplies context for the municipality, not evidence that a particular story will attract searches or cases. Bosseo describes Legal News as monitoring legal-news sources for a state and matching stories to a firm’s practice areas.
Recommended approach
Before booking, prepare a written geographic rule for Anthony and Doña Ana County. Ask Bosseo how the proposed scope would treat local incidents, county matters and statewide developments, and how your approval process would exclude stories that are legally interesting but locally irrelevant.
