1. Set the geographic boundary before selecting stories
The Census record identifies Albuquerque city and its relationship to Bernalillo County. A firm may serve Albuquerque, Bernalillo County, a wider New Mexico area or another defined service territory; those are not interchangeable. Legal News should therefore be evaluated against the firm’s stated geographic scope rather than against the city’s population. A story involving Albuquerque may be relevant to a firm serving the city, while a statewide rule change may matter to a New Mexico practice even when it does not concern a particular neighborhood. Population alone cannot establish that either story will generate searches or inquiries.
Recommended approach
Bring a written service-area definition to the consultation. Decide whether coverage should focus on Albuquerque, Bernalillo County, New Mexico, or a combination. Then review how location references, jurisdiction, affected people and calls to action would be handled on each page.
