1. Start with Wildwood’s actual service area, not a population assumption
Your firm may serve Wildwood, other Cape May County communities, or clients elsewhere in New Jersey. The Census record identifies Wildwood city and its Cape May County relationship, but it does not show how many legal inquiries your firm receives or where those inquiries originate. That distinction matters because Intake Coach is an intake-improvement decision, not a demographic demand forecast. Before adopting it, define whether the relevant calls are limited to Wildwood, cover Cape May County, or include a broader New Jersey practice area.
Recommended approach
Bring a clear geographic definition to the consultation. Review whether your intake team uses the caller’s location, the incident location, the court or jurisdiction, or the firm’s practice-area criteria when deciding what happens next. Then decide which of those distinctions should appear in coaching and follow-up reviews.
