1. Define the geographic boundary before reviewing news coverage
A West New York legal-news program should begin with an explicit coverage decision. West New York is recorded as a municipality in Hudson County, New Jersey. A page about a statewide statute, a Hudson County proceeding or an event elsewhere in New Jersey may have different explanatory value for a firm serving West New York. Those geographic relationships should not be treated as interchangeable. Population can identify the municipality being evaluated, but it cannot establish how many people search for legal information, how many cases exist or how difficult a query will be to reach.
Recommended approach
Ask Bosseo to show how proposed stories are matched to New Jersey, Hudson County and West New York where that distinction matters. Decide which geographic references are appropriate for each practice area. Review whether a story is genuinely relevant to the people your firm serves before approving a page. Do not use the West New York population estimate as a substitute for demand research.
