1. Define the geographic boundary before you review stories
Weehawken is a municipal township in Hudson County, New Jersey. That relationship matters because a news page should make its geographic scope explicit rather than treating every New Jersey story as local to Weehawken. A firm may decide that some stories belong in a statewide practice discussion, while others merit a Hudson County or Weehawken-specific explanation only when the underlying facts support that connection. The Census population estimate provides eligibility context for planning, but it cannot establish that residents are searching for a lawyer or that a particular story will generate inquiries.
Recommended approach
During a Bosseo review, identify which matters should be evaluated at the Weehawken level, which belong to Hudson County, and which are statewide. Ask how relevance filtering would map your practice areas and geographic scope. Do not approve a page merely because a headline is prominent; approve it when the story creates a genuine legal question your firm is equipped to explain.
