1. Make the first website question easier to answer
The Bosseo product page describes Video Intake as a guided survey that lives on a law firm’s website. A visitor taps an invitation such as “See if you have a case” and proceeds one question at a time instead of writing a free-form message. Video is part of the experience: the visitor is guided by a human face on screen rather than presented with only empty fields. That distinction matters when a prospective client is unsure what information belongs in an initial inquiry. Washington township is a municipal-town in Warren County, New Jersey, not a synonym for the entire county or for New Jersey. If your firm serves both the township and a wider county area, the intake invitation and subsequent questions should use the geographic scope your firm actually accepts. Do not use the township’s population estimate to predict how many people will start an intake.
Recommended approach
Review the opening screen, call to action and geographic wording with your team. Decide whether the experience should address Washington township, Warren County, New Jersey or another defined service area, and make that choice from your actual practice coverage rather than from population alone.
