1. Treat Washington as a service area, not a demand forecast
The Census record identifies Washington township as a municipal-town in Gloucester County, New Jersey, with an estimated population of 49,220 for 2020–2024. The estimate can help you define the local service area for a review, but it cannot tell you how many people call a law firm, which practice areas they need, whether callers prefer phone contact or whether your office needs additional coverage. Those questions belong in your own call records and consultation review.
Recommended approach
Start with the geography your firm actually serves. Separate Washington township from the rest of Gloucester County and from any broader New Jersey service area in your reporting. Then review unanswered calls by time, caller type, practice area and disposition. If your records do not contain those fields, make that a measurement requirement rather than filling the gap with a population-based assumption.
