1. Set the geographic boundary before you judge phone performance
Waldwick borough is recorded in Bergen County, New Jersey. The 2020–2024 ACS five-year estimate lists 10,164 residents, with a margin of error of 34. That is a description of the municipality, not a forecast of legal inquiries. It does not show how many people call your firm, where current clients live, or whether unanswered calls are costing you retained matters. For an AI Answering decision, the useful question is narrower: which calls from people you serve need a reliable next step when the office cannot answer?
Recommended approach
Define Waldwick as one part of your service-area policy rather than using the population figure as a sales forecast. During the review, map your actual intake geography, then document which caller locations, practice areas and urgency signals should change routing or follow-up. Keep any Bergen County or New Jersey expansion explicit so the answering policy does not imply a broader geographic commitment than your firm intends.
