1. Start with Vernon’s actual service boundary
Vernon township is recorded in Sussex County, New Jersey, with a 2020–2024 ACS five-year population estimate of 22,605 and a margin of error of 30. That is geographic and population context, not evidence of search demand, case volume, competition or revenue. Your intake should therefore begin with the places and matter types your firm actually serves rather than treating the township estimate as a forecast. Decide whether a visitor from Vernon belongs in the same qualification path as a visitor elsewhere in Sussex County or New Jersey. If location affects eligibility, make it an explicit question rather than leaving staff to infer it from a free-text form.
Recommended approach
Write the service-area rule before reviewing the video flow. Identify the locations your firm accepts, the locations requiring review, and the locations outside scope. Then test whether the completed inquiry gives the responsible person enough information to make that decision.
