1. Start with The Hills service boundary, not an assumed demand forecast
Your firm may serve The Hills, other parts of Somerset County or a wider New Jersey territory. Those are different geographic decisions. The Hills is a census-designated place in Somerset County; the Census population estimate is useful for describing the community, but it cannot tell you how many people will call, which practice areas they need or whether callers are likely to retain counsel. Bosseo’s public product page does not provide a The Hills call forecast, local client count or local performance result.
Recommended approach
Define the locations and matter types that your phone team is prepared to handle before configuring call questions. Decide whether a caller outside The Hills or Somerset County should follow the same path, receive a different response or be reviewed by staff. Treat geography as a routing and qualification question, not as proof of demand.
