1. Set the geographic brief before reviewing stories
Bosseo’s public Legal News page describes monitoring local and national legal-news sources for a firm’s state and matching stories to its practice areas. A Tenafly firm should therefore define New Jersey as the primary state boundary and decide how Bergen County and Tenafly should appear in the editorial brief. Tenafly’s recorded county relationship is Bergen County; that does not make every Bergen County event a Tenafly matter, and neither geography nor population establishes demand. Ask how the service would treat a New Jersey statutory change, a Bergen County court development, and an incident identified only by a broader metropolitan area.
Recommended approach
Bring a written geographic policy to the consultation. It should distinguish Tenafly, Bergen County, New Jersey, and any broader area the firm actually serves. Review whether each proposed story has a defensible connection to the firm’s audience rather than approving pages solely because a place name appears in a headline.
