1. Make the Summit intake path easier to start
Summit is recorded as a municipality in Union County, New Jersey. Its 2020–2024 ACS five-year population estimate is 22,705, with a margin of error of 45. That figure describes the city’s population; it does not establish legal demand, search volume, case volume or the number of prospective clients who will use video. The product decision is narrower and more practical: if someone reaches your website from Summit or elsewhere in your service area, what should happen when a blank form asks them to summarize a complicated problem? Bosseo describes Video Intake as a guided survey that lives on the website and uses video rather than a plain contact form. A visitor can tap an invitation such as “See if you have a case” and proceed through one question at a time.
Recommended approach
Review the first screen from a Summit visitor’s perspective. Decide whether the invitation explains what the visitor can do next, whether the wording fits the firm’s actual scope, and whether it avoids suggesting that completing an intake creates an attorney-client relationship. Test the experience on a phone before deciding whether it should replace, supplement or sit beside the existing form.
