What does Lead Attribution record?+
Bosseo describes records containing the channel, referrer, landing page, device, session detail and attached intake answers. Bosseo also describes calls, case-type information and outcome tracking through consultation and signed case.
Can it include phone calls?+
Bosseo’s public product page says phone calls can join the same journey record, including the transcript and case-type tag from the phone system. Ask how that connection would be scoped for your firm.
Will it tell us whether Stafford generates legal demand?+
No conclusion should be drawn from the Stafford population estimate alone. Attribution can help you review measured journeys and outcomes; it does not establish demand, search volume, competition or future case volume.
Do we need to change our intake process?+
Bosseo says attribution runs behind the scenes on the website and intake tools. Your firm should still review its qualification, ownership, escalation and outcome definitions so the resulting records answer operational questions.
How is this different from aggregate analytics?+
Bosseo positions Lead Attribution as connecting a specific journey with a lead’s intake information and later outcome, rather than showing only anonymous traffic in aggregate. Confirm the exact fields and connections included in your proposed scope.
Can it prove that a page caused a signed case?+
It can provide a recorded journey that connects a source, page, inquiry and later outcome when the relevant data is captured. That is evidence for review, not proof that one page alone caused a legal matter or guarantee of future results.
