Start with the Salem service area, not a generic software brief
Your firm may serve clients in Salem, elsewhere in Salem County or across New Jersey. Those are different geographic scopes, and a software project should state which users, matters and offices it is intended to support. The Census records Salem as a municipality in Salem County and gives it a 2020–2024 ACS 5-year population estimate of 5,322, with a margin of error of 38. That is location context only. It does not prove demand, lead volume, case volume or revenue. For custom software, the practical question is narrower: which people in your actual workflow need the tool, and what decisions should it help them make?
Recommended approach
On a consultation, describe the users and matters the system must cover. Separate Salem activity from Salem County or broader New Jersey work so the proposed workflow does not quietly assume a service area you do not use.
