Start with the geography your firm can responsibly serve
The available Census record identifies Rutgers University-Busch Campus as a CDP in Middlesex County, New Jersey. It does not identify a legal market, establish that residents are prospective clients, or show that a breaking story will generate searches from this place. That distinction matters when a firm considers a news product. A page about a New Jersey law change may be relevant statewide, while a page about an incident elsewhere may not belong on a firm page simply because it is geographically nearby. The product page says Legal News pages are matched to a firm’s practice areas and state. For your review, ask whether the proposed coverage reflects the territory in which you accept matters—not merely the campus label.
Recommended approach
Define the geographic scope in advance: Rutgers University-Busch Campus, Middlesex County, New Jersey, or another service area your firm can substantiate. Treat the Census population as place context only. Do not use it as a forecast for demand or lead volume.
