1. Start with the geography your firm actually serves
Runnemede borough is a municipality in Camden County, New Jersey. The 2020–2024 American Community Survey 5-year population estimate for the borough is 8,355, with a margin of error of 28. That figure describes the municipality; it does not establish legal demand, search volume, competition, lead volume, case value or revenue. It also does not tell you whether a visitor is located in Runnemede, elsewhere in Camden County, or outside the area your firm accepts. Video Intake therefore should not be designed around population alone. It should reflect the geographic boundaries and matter types your firm is prepared to review.
Recommended approach
Use the consultation to define whether Runnemede is one service area within Camden County or part of a broader New Jersey intake territory. Decide which geographic answers should lead to review, clarification, referral or a polite decline. Keep those decisions separate from assumptions about how many people may contact you.
