1. Turn an uncertain first visit into a defined response path
People visiting a law-firm website may not know whether they have a case or what information matters. Bosseo describes Video Intake as a guided survey that lives on the website, uses video, and asks one question at a time. The stated flow is visitor action, guided survey, and qualified inquiry. For Roselle Park, keep the geographic promise exact: the service page can speak to visitors seeking a firm serving Roselle Park in Union County, but the borough’s population record does not establish how many visitors need legal help. The product decision is therefore about the quality of the response path, not a population-based forecast.
Recommended approach
Review the first screen, the call to action and the point at which a visitor is handed to your team. Decide whether “See if you have a case” accurately describes your consultation policy, and identify the matters that should receive a different instruction instead of proceeding to a calendar.
