1. Set the geographic boundary before choosing stories
Ringwood is a municipality in Passaic County, New Jersey. A Ringwood page, a Passaic County page, and a New Jersey page describe different audiences and should not be treated as interchangeable. Bosseo’s public Legal News description says its system matches stories to a firm’s practice areas and state. For your firm, that makes geographic scope an implementation question: which stories are relevant to people in Ringwood, which matter across Passaic County, and which belong in statewide coverage? A statewide legal development may be useful to a Ringwood client, but a page should explain that connection rather than imply that every New Jersey event is local.
Recommended approach
Bring a written service-area map to the consultation. Separate Ringwood, Passaic County, and New Jersey coverage, then decide which labels and calls to action are appropriate for each level. Do not use the ACS population estimate as a forecast of story volume or client demand.
